Note: Flow data is reported on a T+1 basis. The flows in this report reflect create/redeem activity from the previous trading day, Thursday, August 28, 2025.
Market Flow Summary
The U.S. ETF market recorded a total net inflow of +$5.39B. The top issuer by inflow was Invesco, which collected +$2.87B in new assets. The leading individual fund for the day was the Invesco QQQ Trust Series I (QQQ), attracting +$2.57B. On the other side of the ledger, Vanguard saw the largest net outflow among issuers at -$651.25M, while the SPDR S&P 500 ETF Trust (SPY) experienced the largest single-fund redemption, with outflows totaling -$2.63B. The most notable high-velocity brand was Tuttle Capital, which saw inflows representing a significant percentage of its assets under management.
Flow Summary by Asset Class
Fixed Income and Commodity funds led the day in asset class flows, closely followed by Equities. On a year-to-date basis, Equity remains the dominant asset class for inflows. The following list details the daily, monthly, and year-to-date flows for each classified asset class, ranked by the most recent daily activity.
- Fixed Income: 1D Flow: +$2.20B, 1M Flow: +$52.14B, YTD Flow: +$259.43B
- Commodity: 1D Flow: +$1.27B, 1M Flow: +$4.52B, YTD Flow: +$28.37B
- Equity: 1D Flow: +$1.26B, 1M Flow: +$61.70B, YTD Flow: +$405.89B
- Non-Traditional: 1D Flow: +$409.03M, 1M Flow: +$2.27B, YTD Flow: +$48.52B
- Digital Asset: 1D Flow: +$209.59M, 1M Flow: +$4.12B, YTD Flow: +$31.25B
- Multi-Asset: 1D Flow: +$35.00M, 1M Flow: +$947.19M, YTD Flow: +$3.40B
- Alternative: 1D Flow: +$7.37M, 1M Flow: +$822.60M, YTD Flow: +$3.29B
- Currency: 1D Flow: -$9.58M, 1M Flow: -$130.05M, YTD Flow: +$542.95M
Top/Bottom Five Category Flows
Flows at the category level were led by significant inflows into U.S. Large Cap Growth and Precious Metals funds. Conversely, U.S. Large Cap Blend funds experienced substantial redemptions, followed by outflows from Long/Short Equity strategies.
Top 5 Category Inflows
- Equity: U.S. Large Cap – Growth: +$3.21B
- Commodity: Focused – Precious Metals: +$1.30B
- Equity: Sector – Financials: +$799.94M
- Equity: Thematic – Evolving Consumer: +$691.34M
- Fixed Income: Taxable – Corporate: +$577.23M
Bottom 5 Category Outflows
- Equity: U.S. Large Cap – Blend: -$4.93B
- Equity: Specialty – Long | Short: -$442.22M
- Fixed Income: Taxable – Government Ultrashort: -$284.02M
- Fixed Income: Taxable – Government Long: -$168.17M
- Equity: Region – Country Specific: -$148.23M
ETF Issuer Flow Analysis
Invesco led all issuers with a net inflow of +$2.87B, representing +0.39% of its AUM. In contrast, Vanguard registered the day’s largest net outflow at -$651.25M, or -0.02% of its AUM. Tuttle Capital stood out among high-velocity brands, with inflows accounting for +20.37% of its total assets.
Top & Bottom 5 Brands by Net Daily Flow
- Top 5 Brands by Inflows:
- Invesco: Aggregate AUM: $733.55B, 1D Flow: +$2.87B, 1D Flow as % of AUM: +0.39%
- JPMorgan: Aggregate AUM: $242.53B, 1D Flow: +$413.63M, 1D Flow as % of AUM: +0.17%
- Schwab: Aggregate AUM: $464.82B, 1D Flow: +$406.22M, 1D Flow as % of AUM: +0.09%
- First Trust: Aggregate AUM: $174.03B, 1D Flow: +$379.86M, 1D Flow as % of AUM: +0.22%
- Capital Group: Aggregate AUM: $86.37B, 1D Flow: +$287.65M, 1D Flow as % of AUM: +0.33%
- Bottom 5 Brands by Outflows:
- Vanguard: Aggregate AUM: $3,542.01B, 1D Flow: -$651.25M, 1D Flow as % of AUM: -0.02%
- iShares: Aggregate AUM: $3,678.83B, 1D Flow: -$407.28M, 1D Flow as % of AUM: -0.01%
- Direxion: Aggregate AUM: $53.08B, 1D Flow: -$235.51M, 1D Flow as % of AUM: -0.44%
- WisdomTree: Aggregate AUM: $87.73B, 1D Flow: -$101.94M, 1D Flow as % of AUM: -0.12%
- Dimensional: Aggregate AUM: $217.84B, 1D Flow: -$91.08M, 1D Flow as % of AUM: -0.04%
High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)
The following brand experienced significant daily flows relative to its asset base.
- Tuttle Capital: Aggregate AUM: $1.33B, 1D Flow: +$224.88M, 1D Flow as % of AUM: +20.37%
Significant Single-Fund Movements
The day’s activity was highlighted by a +$2.57B inflow into the Invesco QQQ Trust Series I (QQQ) and a -$2.63B outflow from the SPDR S&P 500 ETF Trust (SPY).
Largest Absolute Daily Flows (Net Flows > $250M)
- Largest Inflows:
- Invesco QQQ Trust Series I (QQQ): AUM: $365.32B, 1D Flow: +$2.57B, 1D Flow as % of AUM: +0.71%
- SPDR Gold Shares (GLD): AUM: $107.08B, 1D Flow: +$1.07B, 1D Flow as % of AUM: +1.01%
- First Trust Dow Jones Internet Index Fund (FDN): AUM: $7.11B, 1D Flow: +$682.26M, 1D Flow as % of AUM: +10.61%
- Financial Select Sector SPDR Fund (XLF): AUM: $53.87B, 1D Flow: +$611.27M, 1D Flow as % of AUM: +1.15%
- iShares iBoxx $ Investment Grade Corporate Bond ETF (LQD): AUM: $29.97B, 1D Flow: +$385.72M, 1D Flow as % of AUM: +1.30%
- JPMorgan Ultra-Short Income ETF (JPST): AUM: $33.36B, 1D Flow: +$281.44M, 1D Flow as % of AUM: +0.85%
- Largest Outflows:
- SPDR S&P 500 ETF Trust (SPY): AUM: $659.49B, 1D Flow: -$2.63B, 1D Flow as % of AUM: -0.40%
- Vanguard S&P 500 ETF (VOO): AUM: $738.90B, 1D Flow: -$1.84B, 1D Flow as % of AUM: -0.25%
- iShares Core S&P 500 ETF (IVV): AUM: $664.80B, 1D Flow: -$749.82M, 1D Flow as % of AUM: -0.11%
- First Trust Long/Short Equity ETF (FTLS): AUM: $2.41B, 1D Flow: -$444.65M, 1D Flow as % of AUM: -15.57%
- iShares 20+ Year Treasury Bond ETF (TLT): AUM: $47.81B, 1D Flow: -$296.39M, 1D Flow as % of AUM: -0.62%
- iShares Russell 1000 ETF (IWB): AUM: $43.18B, 1D Flow: -$285.40M, 1D Flow as % of AUM: -0.66%
- SPDR Dow Jones Industrial Average ETF Trust (DIA): AUM: $39.90B, 1D Flow: -$251.22M, 1D Flow as % of AUM: -0.63%
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
- GraniteShares 2x Long MRVL Daily ETF (MVLL): AUM: $142.61M, 1D Flow: +$120.87M, 1D Flow as % of AUM: +555.99%
- SPDR S&P Retail ETF (XRT): AUM: $434.57M, 1D Flow: +$123.81M, 1D Flow as % of AUM: +39.84%
- Select STOXX Europe Aerospace & Defense ETF (EUAD): AUM: $1.28B, 1D Flow: +$224.88M, 1D Flow as % of AUM: +21.39%
- Columbia U.S. Equity Income ETF (EQIN): AUM: $285.14M, 1D Flow: +$45.99M, 1D Flow as % of AUM: +19.23%
- Alpha Architect US Equity ETF (AAUS): AUM: $550.88M, 1D Flow: +$84.17M, 1D Flow as % of AUM: +18.04%
- Vident U.S. Equity Strategy ETF (VUSE): AUM: $708.12M, 1D Flow: +$73.09M, 1D Flow as % of AUM: +11.51%
- First Trust Dow Jones Internet Index Fund (FDN): AUM: $7.11B, 1D Flow: +$682.26M, 1D Flow as % of AUM: +10.61%
- Calamos Autocallable Income ETF (CAIE): AUM: $161.89M, 1D Flow: +$14.78M, 1D Flow as % of AUM: +10.05%
- iShares Yield Optimized Bond ETF (BYLD): AUM: $271.93M, 1D Flow: +$22.76M, 1D Flow as % of AUM: +9.13%
- REX-Osprey SOL + Staking ETF (SSK): AUM: $219.66M, 1D Flow: +$16.21M, 1D Flow as % of AUM: +7.97%
- ProShares Ultra Gold (UGL): AUM: $552.60M, 1D Flow: +$40.46M, 1D Flow as % of AUM: +7.90%
- FlexShares Credit-Scored US Corporate Bond Index Fund (SKOR): AUM: $605.86M, 1D Flow: +$44.15M, 1D Flow as % of AUM: +7.86%
- Schwab Government Money Market ETF (SGVT): AUM: $100.48M, 1D Flow: +$7.03M, 1D Flow as % of AUM: +7.53%
- Solana ETF (SOLZ): AUM: $172.49M, 1D Flow: +$12.03M, 1D Flow as % of AUM: +7.50%
- YieldMax PLTR Option Income Strategy ETF (PLTY): AUM: $619.25M, 1D Flow: +$39.66M, 1D Flow as % of AUM: +6.84%
- Direxion Daily S&P 500 Bear 1X Shares (SPDN): AUM: $126.58M, 1D Flow: +$7.45M, 1D Flow as % of AUM: +6.25%
- Renaissance IPO ETF (IPO): AUM: $176.28M, 1D Flow: +$10.07M, 1D Flow as % of AUM: +6.06%
- Franklin Focused Growth ETF FOCUSED GROWTH ETF (FFOG): AUM: $177.37M, 1D Flow: +$9.22M, 1D Flow as % of AUM: +5.48%
- GraniteShares YieldBOOST TSLA ETF (TSYY): AUM: $149.90M, 1D Flow: +$7.53M, 1D Flow as % of AUM: +5.29%
- Strategas Macro Thematic Opportunities ETF (SAMT): AUM: $204.64M, 1D Flow: +$9.91M, 1D Flow as % of AUM: +5.09%
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
- First Trust Long/Short Equity ETF (FTLS): AUM: $2.41B, 1D Flow: -$444.65M, 1D Flow as % of AUM: -15.57%
- ProShares Ultra 20+ Year Treasury (UBT): AUM: $124.80M, 1D Flow: -$21.63M, 1D Flow as % of AUM: -14.77%
- T-Rex 2X Long HOOD Daily Target ETF (ROBN): AUM: $174.79M, 1D Flow: -$28.63M, 1D Flow as % of AUM: -14.08%
- Burney U.S. Factor Rotation ETF (BRNY): AUM: $430.15M, 1D Flow: -$60.05M, 1D Flow as % of AUM: -12.25%
- Defiance Daily Target 2X Long IONQ ETF (IONX): AUM: $104.68M, 1D Flow: -$11.35M, 1D Flow as % of AUM: -9.78%
- VictoryShares International Volatility Wtd ETF (CIL): AUM: $113.48M, 1D Flow: -$10.35M, 1D Flow as % of AUM: -8.36%
- Brookstone Dividend Stock ETF (BAMD): AUM: $102.41M, 1D Flow: -$7.56M, 1D Flow as % of AUM: -6.88%
- Tradr 2X Short TSLA Daily ETF (TSLQ): AUM: $374.21M, 1D Flow: -$25.13M, 1D Flow as % of AUM: -6.29%
- Invesco DB US Dollar Index Bullish Fund (UUP): AUM: $174.58M, 1D Flow: -$9.58M, 1D Flow as % of AUM: -5.20%
Custom Analysis and Daily Data
The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.
Disclosures
- Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
- This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
- This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.