Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Monday, October 28, 2025.
Market Flow Summary
The U.S. ETF market saw total net inflows of +$5.51B on the previous trading day. The top issuer by inflow was iShares (+$1.99B), while Innovator (-$605.59M) experienced the largest outflows. On a single-fund basis, Vanguard Growth ETF (VUG) led inflows (+$567.60M), and Innovator U.S. Equity Power Buffer ETF – November (PNOV) saw the largest redemptions (-$606.64M). The most notable high-velocity brand was Oakmark, which saw outflows representing -6.91% of its AUM.
Flow Summary by Asset Class
Equity and Fixed Income led the way, with Equity gathering +$4.16B and Fixed Income bringing in +$1.69B. On a year-to-date basis, Equity remains the leader with +$577.16B in total net inflows.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$4.16B | +$94.20B | +$577.16B |
| Fixed Income | +$1.69B | +$51.91B | +$350.98B |
| Digital Asset | +$460.38M | +$7.49B | +$41.41B |
| Alternative | +$64.37M | +$296.70M | +$3.99B |
| Multi-Asset | +$11.48M | +$1.41B | +$5.50B |
| Currency | -$4.18M | +$11.67M | +$516.76M |
| Commodity | -$363.76M | +$6.23B | +$44.88B |
| Non-Traditional | -$583.63M | +$5.89B | +$70.46B |
Top/Bottom Five Category Flows
At a more granular level, U.S. Large Cap Value and Blend categories saw the most significant inflows, while Buffer and Precious Metals categories experienced the largest redemptions.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Value | +$1.02B |
| Equity: U.S. Large Cap – Blend | +$810.89M |
| Equity: Global Ex-U.S. Large Cap – Blend | +$604.91M |
| Equity: Sector – Information Technology | +$560.81M |
| Equity: U.S. Large Cap – Growth | +$469.65M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Non-Traditional: Buffer – Equity | -$614.33M |
| Commodity: Focused – Precious Metals | -$368.85M |
| Equity: U.S. Small Cap – Blend | -$362.46M |
| Fixed Income: Taxable – Corporate | -$256.77M |
| Fixed Income: Taxable – Government Ultrashort | -$218.77M |
ETF Issuer Flow Analysis
iShares led all issuers with +$1.99B in net inflows, representing +0.05% of its AUM. Innovator saw the largest outflows at -$605.59M, or -2.03% of its AUM. The top high-velocity brand was Oakmark, with daily flows representing -6.91% of its AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares | +$3.93T | +$1.99B | +0.05% |
| Vanguard | +$3.78T | +$1.18B | +0.03% |
| SPDR | +$1.80T | +$690.61M | +0.04% |
| JPMorgan | +$264.80B | +$463.85M | +0.18% |
| First Trust | +$183.15B | +$342.09M | +0.19% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Innovator | +$29.30B | -$605.59M | -2.03% |
| Direxion | +$60.30B | -$495.70M | -0.82% |
| Invesco | +$802.63B | -$447.24M | -0.06% |
| Global X | +$73.62B | -$112.57M | -0.15% |
| WisdomTree | +$88.02B | -$58.52M | -0.07% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Oakmark | +$758.22M | -$56.29M | -6.91% |
Significant Single-Fund Movements
The largest single-fund inflow was seen by Vanguard Growth ETF (VUG), which collected +$567.60M. The largest outflow belonged to Innovator U.S. Equity Power Buffer ETF – November (PNOV) with -$606.64M in redemptions.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| Vanguard Growth ETF (VUG) | +$205.63B | +$567.60M | +0.28% |
| SPDR S&P 500 ETF Trust (SPY) | +$696.27B | +$549.47M | +0.08% |
| Technology Select Sector SPDR Fund (XLK) | +$97.41B | +$467.95M | +0.48% |
| JPMorgan BetaBuilders Europe ETF (BBEU) | +$8.25B | +$355.30M | +4.50% |
| Simplify Government Money Market ETF (SBIL) | +$4.03B | +$302.12M | +8.10% |
| Vanguard Value ETF (VTV) | +$150.75B | +$300.39M | +0.20% |
| iShares Core MSCI Emerging Markets ETF (IEMG) | +$115.14B | +$287.75M | +0.25% |
| SPDR Dow Jones Industrial Average ETF Trust (DIA) | +$42.33B | +$262.37M | +0.62% |
| Outflows | |||
| Innovator U.S. Equity Power Buffer ETF – November (PNOV) | +$606.64M | -$606.64M | -50.00% |
| Invesco QQQ Trust Series I (QQQ) | +$412.00B | -$569.59M | -0.14% |
| Vanguard S&P 500 ETF (VOO) | +$803.74B | -$456.76M | -0.06% |
| SPDR Gold Shares (GLD) | +$131.48B | -$363.32M | -0.28% |
| iShares Russell 2000 ETF (IWM) | +$69.19B | -$273.76M | -0.39% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| GraniteShares 2x Short NVDA Daily ETF (NVD) | +$176.15M | +$45.76M | +35.09% |
| Bitwise Solana Staking ETF (BSOL) | +$288.91M | +$69.45M | +31.65% |
| Nuveen High Yield Corporate Bond ETF (NHYB) | +$426.02M | +$99.61M | +30.52% |
| SPDR SSGA IG Public & Private Credit ETF (PRIV) | +$190.40M | +$33.45M | +21.31% |
| BondBloxx CCC-Rated USD High Yield Corporate Bond ETF (XCCC) | +$254.68M | +$40.83M | +19.09% |
| ProShares UltraShort QQQ (QID) | +$292.51M | +$37.78M | +14.83% |
| Defiance Daily Target 2X Long RGTI ETF (RGTX) | +$129.28M | +$14.78M | +12.90% |
| BondBloxx BB-Rated USD High Yield Corporate Bond ETF (XBB) | +$423.12M | +$46.55M | +12.36% |
| GraniteShares 2x Long META Daily ETF (FBL) | +$282.29M | +$29.67M | +11.74% |
| Innovator Growth-100 Power Buffer ETF- October (NOCT) | +$254.57M | +$24.33M | +10.57% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Innovator U.S. Equity Power Buffer ETF – November (PNOV) | +$606.64M | -$606.64M | -50.00% |
| Direxion Daily Gold Miners Index Bear 2x Shares (DUST) | +$125.60M | -$29.05M | -18.79% |
| SPDR S&P Retail ETF (XRT) | +$376.04M | -$59.82M | -13.72% |
| Direxion Daily AVGO Bull 2X Shares (AVL) | +$133.66M | -$19.56M | -12.77% |
| Tradr 2X Long SMR Daily ETF (SMU) | +$208.34M | -$23.10M | -9.98% |
| Monarch Blue Chips Core Index ETF (MBCC) | +$127.86M | -$14.00M | -9.87% |
| Tradr 2X Long CRWV Daily ETF (CWVX) | +$211.92M | -$17.78M | -7.74% |
| YieldMax Crypto Industry & Tech Portfolio Option Income ETF (LFGY) | +$230.88M | -$19.16M | -7.66% |
| Direxion Daily Aerospace & Defense Bull 3X Shares (DFEN) | +$406.26M | -$30.37M | -6.96% |
| Oakmark U.S. Large Cap ETF (OAKM) | +$758.22M | -$56.29M | -6.91% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
