Equities Drive $1.49B in New Assets as Vanguard Shines

Issuer League Tables

The absolute issuer flow landscape reveals Vanguard leading with $2,869M in daily inflows, driving its 1-year total to $468.48B, while SPDR experienced the largest daily outflow at -$2,455M. Invesco secured the second position with $2,007M in daily absolute flows, contributing to its $8,388M 30-day gain. On a relative basis, Portfolio Building Block captured 19.93% of its AUM in a single day with $201M in net new assets. Conversely, ERShares led the relative laggards by shedding 22.03% of its AUM through a -$245M daily withdrawal, which heavily impacted its year-to-date trajectory.

Absolute Flows

Relative Flows

Daily ETF Flow Analysis

Total ETF market flows recorded $1,365M in daily net additions across $14,133.2B in total AUM. Equity assets accumulated $1,497M for the day, expanding their 1-year haul to $955.55B, whereas Non-Traditional categories led the declines with outflows of -$1,104M. Within the specific category breakdowns, Equity: U.S. Large Cap – Growth stood out with $1,494M in daily allocations. Meanwhile, Equity: U.S. Large Cap – Blend registered the steepest category outflow of -$1,883M, contrasting with its positive $8,398M 1-month trajectory.

Asset Class Flows

Top/Bottom 10 Category Flows

U.S. Size & Style

The U.S. Size & Style sector was anchored by QQQ, which attracted $1,448M to bring its AUM to $397.1B. Broad market allocations to VOO added another $898M, diverging from the broader U.S. Large Cap Blend category’s daily net withdrawals. Conversely, IVV and SPY experienced the most significant daily reductions, losing -$1,994M and -$1,985M, respectively. These daily movements for IVV and SPY represent stark deviations from the $33,353M 1-month inflows recorded across all U.S. Size & Style products.

Size & Style ex-U.S.

International size and style categories aggregated $973M in daily inflows, bolstered by a $529M daily addition to VT. VWO followed closely as the second-largest individual beneficiary with $311M, reflecting concentrated activity within emerging markets. On the opposite end of the spectrum, BDVL and VIGI posted the steepest daily losses at -$60M and -$52M, respectively. Despite these isolated daily redemptions, the Global Ex-U.S. Large Cap – Blend category maintained a robust 1-year inflow profile of $130,581M.

Sector & Industry

Sector-specific funds recorded a net positive daily flow of $111M, led significantly by XLE with $406M in net new assets. IGV and XLI followed in the top ranks, securing $110M and $88M, respectively, adding to the $30,930M 1-year total across the sector segment. XLF absorbed the most pronounced daily withdrawals at -$240M, while SOXX surrendered -$196M. The daily outflow in XLF contrasts sharply with the Financials category’s $2,441M year-to-date net positive positioning.

Region & Country

Country-specific allocations recorded $598M in daily inflows, heavily concentrated in EWJ, which captured $451M. EWZ also featured prominently among the leaders, adding $54M to elevate its AUM to $9.35B. Meanwhile, VPL suffered the most significant daily reduction with a withdrawal of -$337M. Despite the daily volatility, the broader Asia-Pacific geographic segment maintained an otherwise positive 1-month trend of $9,224M in net additions.

Thematic

Thematic ETF flows contracted by -$600M daily, predominantly driven by XOVR’s -$245M withdrawal. ARKK and IGE also faced sustained selling pressure, shedding -$137M and -$88M, respectively. Counteracting the negative category trend, FDN and GRID led the daily individual inflows, acquiring $83M and $78M. The daily outflows represent a temporary pullback from the category’s $10,424M 1-month and $65,836M 1-year positive asset accumulation.

Fixed Income

Fixed Income strategies secured $1,237M in daily inflows, extending their 1-year accumulation to $469,146M. The ultrashort duration profile was preferred, with SGOV netting $287M to reach a $74.55B AUM threshold. BND and PCS captured the second and third positions with daily additions of $142M and $138M. LQD registered the largest absolute daily reduction at -$435M, alongside VTEB, which recorded -$153M in outflows.

Commodity

Broad commodity products registered an aggregate daily net loss of -$70M across the complex. SLV and USO constituted the bulk of these reductions, declining by -$74M and -$65M, respectively, within the daily window. Conversely, BNO led the daily positive flows with $30M, while IAUM secured $25M. The category’s daily negative print runs counter to its $17,173M 3-month total accumulation.

Cryptocurrency

Digital asset ETFs surrendered -$291M during the single-day session, pulling the year-to-date category total to -$3,509M. IBIT observed the highest individual outflow, yielding -$164M to lower its AUM to $50.65B. ETHA and ETH contributed to the daily category deficit, withdrawing -$97M and -$18M, respectively. Among the limited gainers, BSOL collected $5M, followed by a $3M addition to XRP.

Non-Traditional

The Non-Traditional segment reported -$1,104M in daily flows, largely impacted by buffer products. FFEB sustained the most severe daily liquidation at -$897M, representing a substantial portion of the category’s daily contraction. DFEB also yielded -$272M, contrasting with the category’s long-term $86,092M 1-year aggregate inflow. SPYI and JEPQ provided pockets of positive daily activity, accumulating $106M and $87M in net new allocations.

Recent Launches

The ETF landscape welcomed several new unclassified and niche category products, heavily concentrated across recent launch dates. XDEF surfaced with $4.97M in initial AUM, tracking Europe Defense Technologies. ALPS introduced SMRF to the market, recording $2.59M in early asset capture. Additionally, Tradr and Leverage Shares introduced single-stock leveraged funds, including FCXG and AXPG, continuing the expansion of defined outcome strategies.