Innovator and FT Vest Dominate Buffer ETF Flows as Segment Scales

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Macro Summary

The Buffer ETF segment continues to show substantial scale, with total Assets Under Management (AUM) reaching $83.13B. This capital is spread across 467 ETFs managed by 20 different issuers. For the week ending February 13, 2026, the category saw net inflows of $419M, contributing to a year-to-date total of $2.06B.

Growth momentum remains robust over the longer term, with total flows over the past year reaching $13.89B. The competitive landscape is also expanding rapidly through consistent product innovation, evidenced by the 16 new ETF launches recorded in just the last three months.

Performance

Performance across the Buffer ETF landscape remains highly idiosyncratic, driven by the diverse movement of underlying asset classes and the specific timing of outcome periods. During this past week, Fixed Income: Taxable – Government Long was the strongest performing category with a week-to-date (WTD) return of 2.25%. Conversely, the weakest performance came from Digital Asset: Cryptocurrency – Bitcoin, which saw a WTD decline of -2.32%, followed closely by U.S. Large Cap – Growth at -2.09%.

For a deeper dive into the specific return ranges and beta tracking for each category, readers should consult the full performance report available in the right-side panel.

Flows

Equity-based strategies remain the primary engine of growth for the channel, capturing $407M of the total weekly inflows. Investors showed a clear preference for the Quarterly reset implementation, which led all outcome periods in new capital. On an individual fund basis, the SFLR (Innovator Equity Managed Floor ETF) led the field with $64M in weekly net inflows.

Flows by Asset Class

Asset Class # of Funds AUM WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Buffer – Commodity 1 $51M $0M ($6M) $11M ($5M) $2M
Buffer – Crypto 20 $182M ($7M) ($10M) $22M ($7M) $89M
Buffer – Equity 423 $82,191M $407M $1,361M $3,836M $1,964M $13,484M
Buffer – Fixed Income 2 $31M $0M ($1M) ($4M) ($2M) ($17M)
Buffer Synthetic Income 18 $677M $18M $64M $131M $106M $334M

Flows by Implementation (Outcome Period)

Implementation WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Buffer Reset: Quarterly $207M $372M $792M $397M $2,750M
Buffer Reset: Laddered $103M $331M $1,056M $509M $3,182M
Buffer Reset: February $87M $309M $133M $282M $635M
Outflows
Buffer Reset: July ($72M) ($186M) ($486M) ($277M) $437M
Buffer Reset: April ($40M) ($82M) ($120M) ($129M) $358M
Buffer Reset: August ($10M) ($151M) ($240M) ($196M) $372M

Individual Fund Flows (WTD)

Ticker Fund Name WTD Flow
Top 5 Inflows
SFLR Innovator Equity Managed Floor ETF $64M
ZALT Innovator U.S. Equity 10 Buffer ETF – Quarterly $55M
BALT Innovator Defined Wealth Shield ETF $52M
BUFR FT Vest Laddered Buffer ETF $47M
PFEB Innovator U.S. Equity Power Buffer ETF – February $27M
Top 5 Outflows
XBJL Innovator U.S. Equity Accelerated 9 Buffer ETF – July ($42M)
JAPR Innovator International Developed Power Buffer ETF – April ($31M)
TJUL Innovator Equity Defined Protection ETF-2 Yr to July 2027 ($28M)
PBSE PGIM S&P 500 Buffer 20 ETF – September ($12M)
PAUG Innovator U.S. Equity Power Buffer ETF – August ($7M)

League Tables

The competitive landscape is heavily concentrated at the top, with FT Vest and Innovator jointly commanding over 85% of the total market share. FT Vest remains the AUM leader with $40.45B, while Innovator secured the top spot for weekly flows, bringing in $162M across its expansive product suite.

Top 5 Issuers by AUM

Issuer # of ETFs AUM Market Share
FT Vest 117 $40.45B 48.61%
Innovator 160 $30.78B 36.99%
Allianz 50 $5.12B 6.15%
AB Funds 3 $1.42B 1.71%
Pacer 13 $1.27B 1.52%

Issuer Flows (WTD)

Issuer WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Innovator $162M $515M $1.32B $0.84B $5.15B
FT Vest $157M $581M $1.88B $0.71B $5.38B
Allianz $58M $82M ($0.02B) $0.14B $0.70B
Outflows
Calamos -$2M $4M $0.03B ($0.01B) $0.13B
ARK $0M $0M $0.00B $0.00B $0.00B
BufferLABS $0M $2M $0.00B $0.00B $0.06B

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Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.