The Buffer ETF market recorded total weekly net flows of $128 million, bringing the total Assets Under Management (AUM) to $73.48 billion. The landscape consists of 426 funds from 16 different issuers. Year-to-date net flows for the category stand at $9.75 billion. Over the past three months, 17 new funds have been launched.
Flows (As of September 4, 2025)
The September reset period was the primary driver of flows over the past week, recording $583 million in net inflows. This activity contrasts with the January reset period, which saw the largest outflows at -$350 million. Over a 30-day period, the September reset period also leads with $592 million in inflows, while the January reset had the largest outflows at -$421 million. On a 90-day basis, the July reset period has seen the most significant inflows, totaling $1.317 billion, whereas the January reset period experienced the largest outflows at -$699 million. Year-to-date, the Laddered reset period has attracted the most assets with over $1.9 billion in net flows.
Flows by Category
| Category | AUM | WTD | 30D | YTD |
| Equity | $72,659M | $130M | $465M | $9,461M |
| Fixed Income | $49M | $0M | $13M | -$2M |
| Commodity | $68M | -$11M | -$11M | $3M |
| Crypto | $176M | $1M | $6M | $142M |
| Synthetic Income | $528M | $9M | $42M | $144M |
Top 3 Reset Period Inflows (5-Day)
| Reset Period | 5-Day Inflow |
| September | +$583M |
| Semi-Annually | +$59M |
| July | +$56M |
Bottom 3 Reset Period Outflows (5-Day)
| Reset Period | 5-Day Outflow |
| January | -$350M |
| October | -$69M |
| December | -$37M |
Top Individual Fund Inflows (Leaders)
| Ticker | Fund Name | Inflow |
| SIXP | AllianzIM U.S. Large Cap 6 Month Buffer10 Mar/Sep ETF | +$323M |
| SEPW | AllianzIM U.S. Large Cap Buffer20 Sep ETF | +$196M |
| PSEP | Innovator U.S. Equity Power Buffer ETF – September | +$141M |
| SEPT | AllianzIM U.S. Large Cap Buffer10 Sep ETF | +$77M |
| JULU | AllianzIM U.S. Equity Buffer15 Uncapped Jul ETF | +$75M |
Top Individual Fund Outflows (Laggards)
| Ticker | Fund Name | Outflow |
| SIXJ | AllianzIM U.S. Large Cap 6 Month Buffer10 Jan/Jul ETF | -$267M |
| JANW | AllianzIM U.S. Large Cap Buffer20 Jan ETF | -$204M |
| JANT | AllianzIM U.S. Large Cap Buffer10 Jan ETF | -$103M |
| PAUG | Innovator U.S. Equity Power Buffer ETF – August | -$55M |
| RBUF | Innovator U.S. Small Cap 10 Buffer ETF – Quarterly | -$42M |
Issuers
The issuer landscape remains concentrated with the top two firms, FT Vest and Innovator, accounting for 49.22% and 37.30% of the market share by AUM, respectively. This week, Allianz saw the largest inflows with $73 million, driven by their September reset series funds. On the other end, AB Funds experienced the largest outflows, shedding -$18 million.
Top 3 Issuer Inflows (5-Day)
| Issuer | 5-Day | 30-Day | YTD |
| Allianz | $73M | $137M | $0.76B |
| Innovator | $67M | $149M | $3.74B |
| PGIM | $9M | $21M | $0.21B |
Bottom 3 Issuer Outflows (5-Day)
| Issuer | 5-Day | 30-Day | YTD |
| AB Funds | -$18M | $8M | $0.44B |
| TrueShares | -$10M | -$10M | $0.18B |
| FT Vest | -$8M | $248M | $3.59B |
All data sourced from ETF Action’s weekly AUM & Flows, Performance, and League Table reports with direct links in the right side panel. For comprehensive coverage of the Buffer ETF landscape, login or create a FREE account to gain access.
Disclosures
This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
