Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Tuesday, October 14, 2025.
Market Flow Summary
The U.S. ETF market saw total net inflows of +$7.47B. The top issuer by inflow was Invesco, bringing in +$3.67B. The top individual fund by inflow was the Invesco QQQ Trust Series I (QQQ) with +$3.68B. The issuer with the largest outflow was SPDR, seeing -$1.87B in redemptions. The fund with the largest single outflow was the SPDR S&P 500 ETF Trust (SPY) with -$5.33B. The most notable high-velocity brand was REX-Osprey, which attracted inflows of +$28.68M.
Flow Summary by Asset Class
Fixed Income and Equity led the day, attracting +$4.14B and +$4.08B respectively. On a year-to-date basis, Equity continues to lead all asset classes with total inflows of +$526.33B.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Fixed Income | +$4.14B | +$47.14B | +$328.52B |
| Equity | +$4.08B | +$87.76B | +$526.33B |
| Digital Asset | +$383.19M | +$7.70B | +$41.44B |
| Multi-Asset | +$31.05M | +$1.34B | +$4.98B |
| Unspecified | +$22.14M | +$290.61M | +$360.87M |
| Currency | -$5.35M | -$40.05M | +$496.93M |
| Alternative | -$30.51M | +$695.32M | +$4.08B |
| Commodity | -$112.13M | +$11.40B | +$43.18B |
| Non-Traditional | -$1.04B | +$6.40B | +$68.69B |
Top/Bottom Five Category Flows
The leading categories for inflows were dominated by U.S. Large Cap Growth Equity, while U.S. Large Cap Blend Equity saw the most significant outflows.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Growth | +$4.03B |
| Fixed Income: Taxable – Core | +$776.49M |
| Equity: Sector – Financials | +$757.18M |
| Fixed Income: Taxable – Corporate | +$670.57M |
| Equity: Global Ex-U.S. Large Cap – Blend | +$659.70M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | -$3.37B |
| Non-Traditional: Leverage | Inverse – Equity | -$904.57M |
| Non-Traditional: Leverage | Inverse – Single Stock | -$869.77M |
| Equity: Sector – Information Technology | -$223.00M |
| Equity: Region – Country Specific | -$169.20M |
ETF Issuer Flow Analysis
Invesco led all issuers with +$3.67B in net inflows, representing +0.48% of their AUM. On the other end, SPDR experienced the largest net outflows at -$1.87B, or -0.11% of AUM. Among high-velocity brands, REX-Osprey stood out with inflows representing +5.98% of its AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Invesco | $766.60B | +$3.67B | +0.48% |
| Vanguard | $3.66T | +$1.89B | +0.05% |
| iShares | $3.83T | +$1.70B | +0.04% |
| Capital Group | $94.03B | +$557.01M | +0.60% |
| Fidelity | $145.78B | +$487.59M | +0.34% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| SPDR | $1.75T | -$1.87B | -0.11% |
| Defiance | $7.56B | -$1.16B | -13.28% |
| ProShares | $91.24B | -$494.50M | -0.54% |
| Direxion | $55.63B | -$423.37M | -0.76% |
| Xtrackers | $28.29B | -$249.58M | -0.87% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| REX-Osprey | $508.12M | +$28.68M | +5.98% |
Significant Single-Fund Movements
The most significant inflow was seen in Invesco QQQ Trust Series I (QQQ) with +$3.68B, while SPDR S&P 500 ETF Trust (SPY) experienced the largest outflow of -$5.33B.
Largest Absolute Daily Flows (Net Flows > $250M)
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Nuveen High Yield Corporate Bond ETF (NHYB) | $100.02M | +$49.70M | +98.77% |
| Innovator International Developed 10 Buffer ETF – Quarterly (IBUF) | $106.02M | +$37.00M | +53.61% |
| SPDR S&P Retail ETF (XRT) | $255.17M | +$63.72M | +33.28% |
| Innovator Equity Dual Directional 15 Buffer ETF – October (DDFO) | $106.76M | +$25.37M | +31.17% |
| abrdn Emerging Markets Dividend Active ETF (AGEM) | $144.49M | +$33.00M | +29.60% |
| VanEck Social Sentiment ETF (BUZZ) | $194.29M | +$43.07M | +28.48% |
| Innovator Equity Defined Protection ETF – 6mo Apr/Oct (APOC) | $101.02M | +$18.78M | +22.83% |
| Innovator Nasdaq-100 10 Buffer ETF Quarterly (QBUF) | $199.19M | +$36.54M | +22.47% |
| Schwab Core Bond ETF (SCCR) | $1.16B | +$179.54M | +18.35% |
| Roundhill WeeklyPay Universe ETF (WPAY) | $299.41M | +$42.33M | +16.46% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance Daily Target 2X Long AVGO ETF (AVGX) | $145.19M | -$153.85M | -51.45% |
| Defiance Daily Target 2x Long OKLO ETF (OKLL) | $179.71M | -$190.11M | -51.41% |
| Defiance Daily Target 2X Long RKLB ETF (RKLX) | $125.22M | -$128.52M | -50.65% |
| Defiance Daily Target 2X Long IONQ ETF (IONX) | $156.79M | -$155.05M | -49.72% |
| Defiance Daily Target 2X Long HIMS ETF (HIMZ) | $144.69M | -$135.30M | -48.32% |
| Defiance Daily Target 2X Long RGTI ETF (RGTX) | $286.53M | -$258.35M | -47.41% |
| Direxion Daily NVDA Bull 2X Shares (NVDU) | $615.93M | -$117.75M | -16.05% |
| Xtrackers Harvest CSI 300 China A-Shares ETF (ASHR) | $1.85B | -$250.66M | -11.92% |
| BondBloxx BB-Rated USD High Yield Corporate Bond ETF (XBB) | $372.86M | -$46.10M | -11.00% |
| Defiance Daily Target 2x Short IONQ ETF (IONZ) | $124.07M | -$13.10M | -9.55% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
