Note on Flow Volatility: Daily flow outliers may be driven by specialized portfolio rebalancing. With the continued growth of actively managed ETFs, these events occur with greater frequency and often do not align with traditional, scheduled index rebalance dates.
Daily absolute flow activity was led by Direxion with $2,286M and Invesco with $1,184M, while SPDR and iShares faced the largest absolute daily outflows of $4,533M and $771M, respectively. On a relative basis, The Brinsmere Funds experienced a significant daily intake representing 29.45% of its $1.01B AUM, contrasting with STF which saw its assets contract by 2.92%. Long-term trends indicate Vanguard continues to lead the market with $121.75B in year-to-date flows, followed by iShares with $64.36B, while SPDR remains down $9.79B YTD.
Issuer Flows Absolute
Brand
AUM
1 Day
5 Day
30 Day
YTD
1 Year
Top 5 Leaders (Absolute)
Direxion
$51.84B
$2,286M
$2,286M
($221M)
($4.61B)
($15.69B)
Invesco
$814.82B
$1,184M
-$3,775M
-$2,829M
$5.74B
$62.00B
JPMorgan
$293.72B
$297M
$1,843M
$6,619M
$14.38B
$71.16B
The Brinsmere Funds
$1.01B
$297M
$297M
$298M
$0.28B
$0.34B
Avantis
$111.97B
$692M
$293M
$5,119M
$10.46B
$34.25B
Top 5 Laggards (Absolute)
SPDR
$1,805.71B
($4,533M)
-$18,411M
-$12,687M
($9.79B)
$51.20B
iShares
$4,145.73B
($771M)
$4,373M
$36,150M
$64.36B
$411.87B
Fidelity
$151.84B
($245M)
$267M
$2,867M
$6.16B
$29.18B
aberdeen
$25.45B
($84M)
-$58M
-$223M
$0.47B
$4.60B
GraniteShares
$10.56B
($63M)
$9M
$560M
$0.49B
$0.39B
Issuer Flows Relative
Brand
AUM
1 Day Flow
% of AUM
Top 5 Leaders (Relative)
The Brinsmere Funds
$1,009M
$297M
29.45%
Mango
$237M
$11M
4.52%
Ocean Park
$54M
$2M
3.20%
Oneascent
$907M
$29M
3.20%
Shelton Capital
$83M
$3M
3.13%
Top 5 Laggards (Relative)
STF
$101M
($3M)
-2.92%
Hilton
$236M
($4M)
-1.90%
Summit Global Investments
$937M
($12M)
-1.25%
Arin
$91M
($1M)
-1.01%
Bitwise
$5,188M
($48M)
-0.93%
Daily ETF Flow Analysis
Total U.S. listed ETFs recorded a daily net outflow of $830M, as heavy redemptions in Equity and Commodity asset classes offset positive movement in Fixed Income and Non-Traditional categories. Fixed Income remains the primary beneficiary of mid-term trends, securing $12,210M in weekly flows and $135,491M year-to-date. Equity funds faced a single-day loss of $1,590M, significantly below the three-month trend which saw $345,672M in net creations.
Asset Class Flows
Asset Class
AUM
1 Day
1 Week
1 Month
YTD
1 Year
Equity
$10,703.7B
($1,590M)
($6,397M)
$76,746M
$202,587M
$946,846M
Fixed Income
$2,423.5B
$1,003M
$12,210M
$71,927M
$135,491M
$491,750M
Commodity
$399.6B
($1,210M)
($5,626M)
($361M)
$6,118M
$56,308M
Alternative
$11.2B
$78M
$110M
$713M
$4,845M
$899M
Multi-Asset
$35.4B
$385M
$334M
$1,992M
$10,258M
$3,497M
Currency
$2.6B
$14M
$36M
$122M
$307M
$776M
Non-Traditional
$408.8B
$815M
$5,271M
$8,280M
$16,472M
$84,895M
Digital Asset
$108.9B
($325M)
$985M
$1,325M
($1,472M)
$32,944M
Total
$14,093.6B
($830M)
$6,924M
$160,744M
$363,899M
$1,628,621M
Top/Bottom 10 Category Flows
Category
AUM
1 Day Flow
Top 10 Leaders
Equity: U.S. Large Cap – Growth
$1,225.60B
$1,058M
Fixed Income: Taxable – Government Ultrashort
$228.77B
$710M
Fixed Income: Taxable – Government Long
$138.42B
$671M
Equity: Global Ex-U.S. Large Cap – Blend
$1,024.10B
$576M
Equity: Sector – Energy
$65.57B
$549M
Non-Traditional: Synthetic Income – Equity
$162.89B
$515M
Fixed Income: Taxable – Ultrashort
$175.13B
$445M
Equity: Region – Eurozone
$70.55B
$442M
Non-Traditional: Leverage | Inverse – Equity
$105.16B
$359M
Fixed Income: Taxable – Emerging USD
$27.93B
$258M
Bottom 10 Laggards
Equity: U.S. Large Cap – Blend
$4,074.43B
($3,440M)
Fixed Income: Taxable – High Yield
$111.27B
($1,411M)
Commodity: Focused – Precious Metals
$372.56B
($1,339M)
Equity: U.S. Small Cap – Blend
$343.27B
($846M)
Equity: Sector – Financials
$93.76B
($383M)
Equity: Sector – Health Care
$97.43B
($318M)
Fixed Income: Taxable – Corporate
$172.48B
($239M)
Digital Asset: Cryptocurrency – Bitcoin
$93.48B
($233M)
Equity: Global Small | Mid Cap
$4.43B
($210M)
Equity: Sector – Communication Services
$35.27B
($130M)
U.S. Size & Style
Invesco’s QQQ and RSP were the absolute leaders in the style category, adding $670M and $452M respectively. This strength was counterbalanced by major redemptions in broad market benchmarks, as SPY lost $3,067M and IVV saw $1,232M in outflows. U.S. Large Cap – Blend has faced significant pressure recently, with weekly flows down $16,647M despite maintaining a massive $4,074.4B asset base.
International equity flows were dominated by the iShares Core MSCI EAFE ETF IEFA, which secured $370M in daily net creations. Avantis’ international and emerging markets offerings, AVDE and AVEM, also showed strength with combined inflows of $206M. Conversely, WSML faced a sharp daily redemption of $213M, moving against the category’s one-month trend of $1,354M in positive flows.
The Energy sector stood out as a clear leader with XLE and XOP securing combined daily flows of $388M. Technology sentiment was mixed, as SMH gained $257M while SOXX faced a category-high $321M daily outflow. Industrial and Financial sectors also faced headwinds, with XLI and XLF shedding $267M and $205M respectively.
State Street Communication Services Select Sector SPDR
$26.7B
($130M)
Region & Country
iShares MSCI South Korea ETF EWY was the standout leader in regional flows, attracting $689M in new assets. European interest remained firm with IEUR adding $498M, supporting a broader eurozone monthly creation trend of over $1.2B. Conversely, Japan-focused EWJ faced substantial daily redemptions of $231M, despite maintaining a leading AUM position of $18.93B.
Magnificent Seven concentration remained a priority for thematic investors, with MAGS recording $51M in creations. Global Natural Resources via GNR also performed well, adding $36M, while Metals and Mining strategies faced a pullback as XME lost $85M. Disruptive Technology maintains the strongest thematic footprint overall, with over $19.8B in flows over the trailing one-year period.
Long-term and ultrashort government bond ETFs drove the majority of daily fixed income inflows, led by TLT with $479M and SGOV with $397M. Corporate credit strategies were notable laggards, with high-yield HYG losing $938M and investment grade LQD shedding $497M. Despite these specific daily redemptions, Fixed Income: Multi-Sector has maintained strong momentum with over $209.5B in trailing one-year flows.
Precious metals faced a significant daily contraction, with category leaders IAU and GLD seeing combined redemptions of $1,119M. Energy commodities provided a positive offset, as USO and BNO added $86M in net creations. Despite the heavy daily losses in precious metals, the multi-sector commodity category maintains a robust $2.1B in positive flows over the three-month period.
Daily cryptocurrency flows were predominantly negative, weighed down by heavy redemptions in major Ethereum and Bitcoin products such as FETH and IBIT. A rare daily leader was ETHA, which added $30M to its $6.67B asset base despite the broader sector pressure. Bitcoin remains the category giant with $93.48B in AUM, though it has seen significant one-week outflows of $1,664M.
Synthetic income strategies continued to dominate the non-traditional category, with high-income funds QQQI and JEPI attracting $87M and $86M respectively. Leveraged semiconductor products saw high daily volatility, with SOXL adding $85M while NVDL shed $52M. Year-to-date, non-traditional strategies have attracted $16,472M in net creations, with derivative-based equity income being the primary sub-category driver.
Total ETF launches in the past three months reached 297, with activity led by leveraged and buffer strategies from brands like Tradr and Leverage Shares. Recent entries include space and technology themes through MARS and specialized income products from Nicholas. ProShares’ money market entry 10MM continues to lead all YTD launches in AUM, securing over $20.2B since inception.
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