You see “Cannabis ETF” on the label and think you know what you’re getting: a basket of companies tied to the growth of the cannabis […]
Category: Factor Flavors
What Makes Your Dividend ETF Pop?
Factor Flavors: A Taste of U.S. Dividend ETFs When you buy a “dividend” ETF, what are you actually getting? It seems simple enough: a basket […]
Factor Flavors: The Scoville Scale of High-Yield Bonds
When investors hear “high-yield,” they often think of a single, monolithic asset class. It’s the riskier corner of the bond market, offering bigger payouts to […]
There’s More Than One Way to Buy ‘Quality’
You want to invest in solid, high-quality companies. It’s a cornerstone of smart, long-term investing. But what does “quality” actually mean? If you ask four […]
Unpacking the Many Tastes of Value
When an investor says they’re buying a “Value” ETF, what do they really mean? The label implies a portfolio of underpriced stocks, but the simplicity […]
Factor Flavors: Serving Up U.S. Large Cap Synthetic Income
When you see an ETF with a juicy 8%, 10%, or even 12% yield, it’s easy to think they’re all created equal. They fall under […]