Inside the $83.5B Buffer ETF Market: Weekly Insights & League Tables

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Macro Summary

The Buffer ETF channel currently holds $83.5B in total assets under management across 473 ETFs from 20 issuers. Over the past week, the category experienced robust demand, bringing in net flows of $528M and pushing the year-to-date total to $3.21B.

Zooming out, total flows over the past year have reached an impressive $12.48B, highlighting strong, sustained investor demand for defined outcome strategies. Product innovation and expansion remain robust, with 18 new ETFs launched in the past three months alone.

Performance

Performance within the Buffer ETF space remains highly idiosyncratic, heavily dictated by the underlying exposure. Digital Asset: Cryptocurrency – Bitcoin led the way with the strongest Week-to-Date (WTD) return at 4.60%. Conversely, Commodity: Focused – Precious Metals experienced the weakest WTD performance, falling by -2.26%, closely followed by Global Ex-U.S. Large Cap – Blend which dropped -2.21%.

Explore the full spectrum of risk-adjusted returns and category averages. Access the complete, free performance report in the right-side panel to see how your funds stack up against their benchmarks.

Flows

Equity-based buffer strategies continue to absolutely dominate, capturing the lion’s share of weekly inflows with $528M added. The Quarterly reset period proved to be the most active outcome period, driven heavily by significant flows into the individual fund flow leader, ZALT, which brought in $152M over the last 5 days.

Flows by Asset Class

Asset Class # of Funds AUM WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Buffer – Commodity 1 $52M $0M $2M $3M -$4M -$4M
Buffer – Crypto 20 $184M $1M $0M $6M -$7M $78M
Buffer – Equity 426 $82,570M $528M $1,078M $3,734M $3,108M $12,080M
Buffer – Fixed Income 2 $31M $0M $0M -$3M -$2M -$18M
Buffer – Synthetic Income 18 $672M -$1M $5M $119M $112M $346M

Flows by Implementation (Outcome Period)

Implementation WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Buffer Reset: Quarterly $197M $279M $660M $676M $2,533M
Buffer Reset: Laddered $144M $347M $1,081M $856M $3,056M
Buffer Reset: March $51M $176M $90M $80M $386M
Outflows
Buffer Reset: May -$6M -$18M -$76M -$60M $276M
Buffer Reset: April -$4M -$31M -$136M -$160M $198M
Buffer Reset: August -$1M -$75M -$291M -$270M $387M

Individual Fund Flows (WTD)

Ticker Fund Name WTD Flow
Top 5 Inflows
ZALT Innovator U.S. Equity 10 Buffer ETF – Quarterly $152M
BUFR FT Vest Laddered Buffer ETF $91M
BALT Innovator Defined Wealth Shield ETF $29M
SIXO AllianzIM U.S. Equity 6 Month Buffer10 Apr/Oct ETF $25M
BUFQ FT Vest Laddered Nasdaq Buffer ETF $18M
Top 5 Outflows
XISE FT Vest U.S. Equity Buffer & Premium Income ETF – September -$13M
BMAR Innovator U.S. Equity Buffer ETF – March -$9M
DMAY FT Vest U.S. Equity Deep Buffer ETF – May -$7M
POCT Innovator U.S. Equity Power Buffer ETF – October -$7M
XDQQ Innovator Growth Accelerated ETF – Quarterly -$6M

League Tables

FT Vest and Innovator remain the dominant forces in the competitive landscape, maintaining the top two spots and controlling a combined market share of over 85%. Both issuers dominated the weekly flows leaderboard as well, bringing in impressive new assets to further extend their respective leads.

Top 5 Issuers by AUM

Issuer # of ETFs AUM Market Share
FT Vest 118 $40.60B 48.58%
Innovator 166 $30.90B 36.97%
Allianz 50 $5.12B 6.13%
AB Funds 3 $1.48B 1.77%
Pacer 13 $1.25B 1.49%

Issuer Flows (WTD)

Issuer WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Innovator $232M $411M $1.17B $1.25B $4.69B
FT Vest $216M $504M $1.75B $1.21B $4.96B
Allianz $37M $63M $0.22B $0.20B $0.72B
Outflows
Pacer -$3M -$11M $0.02B $0.01B -$0.03B
iShares $0M -$2M $0.09B $0.07B $0.24B
ARK $0M $0M $0.00B $0.00B $0.00B

Explore the data behind the insights. This weekly recap is just the start. Access the complete, in-depth reports for FREE in the right side panel to analyze performance, track flows, and view the latest league tables.

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.